Dior Homme China showcase

Dior Homme has presented a catwalk collection for the second time in China, an affirmation that the Chinese market is key to the brand's growth.

The French luxury brand showcased its AW14 collection as part of the launch of a new museum in Shanghai. Earlier this spring Christian Dior showed its first couture collection in Hong Kong.

Dior Homme's creative director Kris van Assche stated: “The fact that we are doing this again here in Shanghai makes me very happy and satisfied. It proves Dior Homme is doing very well here. Obviously this is a strong market.”

Images: Dior Homme Shanghai