rue107 news and archive

Rue21 tries out activewear for the first time

Body size inclusive brand Rue107 has finally expanded into activewear. The New York-based brand just announced that its launching it’s the new line with pre-order sales starting this Friday, May 5. The activewear concept came from customer wants, according to the founder and chief executive officer of Rue107 Marie Jean-Baptiste. “Over the past...

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Contemporary brand Rue107 expands into activewear

Rue107 just announced that its planning to move into activewear this year. Offering pieces in all sizes, the brand is spreading body positivity as well as delving into a new apparel category. The statement-making brand has decided to move into activewear because of Rue107’s overall message of attempting to better and empower women. After seeing...