My Wardrobe news and archive

Sarah Curran to leave My-wardrobe.com

Sarah Curran, founder of online fashion retailer My-wardrobe.com, has confirmed that she is to leave the business, seven-and-a-half years after setting it up to pursue other “retail projects”. Commenting on her departure, Curran said: "After seven-and-a-half years of launching and building My-wardrobe.com, I have taken the decision to leave the...

Fashion

My-Wardrobe eyes international markets

Online fashion retailer My-Wardrobe.com is turning its focus to global expansion. The luxury site is recently appointed form Harrods ecommerce director David Worby as its new chief executive. Sarah Curren, My-Wardrobe's co-founder is to focus on strategy and brand development. Worby's appintment is key to the etailer’s bid for global growth as...

Apparel

My-Wardrobe launches loyalty programme

My-Wardrobe, the online fashion retailer, which houses top designer womenswear and menswear ready-to-wear, shoes and accessories collections, is launching a loyalty programme, giving shoppers fashionable rewards every time they shop. The my-loyalty scheme will reward shoppers for money spent on my-wardrobe.com similar to programmes run by...

Apparel

My-Wardrobe goes mobile

My-wardrobe.com, the online destination for everyday luxury fashion, which houses top designer womenswear and menswear ready-to-wear, shoes and accessories collections, has launched a mobile site, created by Usablenet. The site is a streamlined version of the my-wardrobe.com website that is optimised for all web-enabled mobile phones. The sleek...

Apparel

My-wardrobe com reports sales increase

UK online fashion retailer My-wardrobe.com reported a like-for-like sales growth of 96% for the last twelve months, exceeding last year’s 83% growth. Founded by Sarah Curran five years ago, the company also reported a 118% growth in European sales during Q1 2011 in comparison to 64% in Q1 2010. Besides the sales growth, my-wardrobe.com received...

Apparel

My-wardrobe com ups editorial content

Last month saw the relaunch of luxury online retail site, My-Wardrobe.com. Founded in 2006, the editorial site has seen 100% year on year growth with figures at a high in December 2010. The main new component was the upped editorial content and editorial redesign of the site. With all eyes on Mr Porter’s recent launch, fashion insiders are now...

Trends

Bebaroque party tights

The designers behind fashion brand Bebaroque, Mhairi McNicol and Chloe Patience have been inspired by all things Spanish and created their Matador collection. Hand embroidery detailing is mixed with pearls, beads and hints of gold and silver. The collection features tailored jackets, high waist skirts and embellished tights. Bebaroque is...

Apparel

Mywardrobeappoints new Creative Director

Previously following editorships at various fashion magazines, such as Grazia where she was the founding Editor-in-Chief, Fiona McIntosh joins my-wardrobe.com as Consultant Creative Director. At the online retailer of designer fashion, McIntosh will oversee the creative strategy for the brand. Working with my-wardrobe.com founder and CEO, Sarah...